Alter Ego Getaway
The Story
Alter Ego Getaway is a brand concept for a rental property along the California coast. This brand provides a neutral, relaxing space that takes place away from many stereotypical vacations involving the beach or wine tasting. It represents the ability to escape and become something or someone that is different than your day-to-day life.
Brand Identity
This brand is luxurious but neutral, giving a sense of calm relaxation without representing a specific activity related to the beach, parties, or wine tasting. The palette incorporates natural colors of sand and water.
